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The fastest way to increase
customer loyalty is by improving the quality of
customer service you deliver. In fact, I dislike
thinking of it as "customer service". I prefer
calling it "Remarkable Service". When you take care
of your customers so well they tell others, then
you've delivered remarkable service.
The title of this Leonard Pitt's column, written for
the Miami-Herald in 2007, tells us what we probably
already know: that what we see (and what we hear) in
today's world is not necessarily what we get.
Because on the other side of honesty we often find
"spin."
Right now, chances are
you'd rather be in any industry than mortgages and
home loans. A few months ago, pet foods were on the
hot seat, and a good while before that, high tech
was under a laser beam of disgruntled scrutiny.
Every industry has its good times, when there's a
lot of positive public buzz and money flows like
champagne. However, every industry also has its bad
times,
Quote
Alone we can do
so little. Together we can do so much.
HELEN KELLER
It was his perception
that caused the outburst. "Why aren't there any
managers at these sessions? Why aren't they required
to attend, too?" he challenged.
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